Nespresso
Vertuo World
CorporateSoiréeMULTI-SITES, FRANCE500 PARTICIPANTS2026
Behind every capsule, a whole world to explore.
To exclusively unveil the new positioning of its Vertuo range, Nespresso took distributors and retailers into Vertuo World. A travelling experience making several stops across Paris and Lyon.
Our luggage for the journey: custom-made capsule cabinets, each opening the door to a different experience. Virtual reality with Hallucinations Studio, an immersive soundtrack by Blanktone, scent experiences, tastings, coffee cocktails and pairings with creations by Nina Métayer… This time, coffee was meant to be discovered far beyond the cup.
From idea
to execution,
seamlessly.

What if we imagined
what’s next, together?