Perrier
Brasserie Auteuil x Roland-Garros
Brand ExperiencePop-upPARIS, FRANCEINFLUENCE2026
A little more Perrier. Still unmistakably Auteuil.
During Roland-Garros, Perrier took over Brasserie Auteuil for the third year running, with one simple idea: bring the codes of the tournament and the brand into the venue without ever compromising its identity.
A Parisian-bistro-style terrace, bar and restaurant transformed into a Hall of Fame, fan zone and an influencer lunch with a touch of clay-court spirit… Because Roland-Garros isn’t only experienced from the stands.
From idea
to execution,
seamlessly.

What if we imagined
what’s next, together?