Perrier – Brasserie Auteuil x Roland-Garros

Perrier

Brasserie Auteuil x Roland-Garros

Brand ExperiencePop-upPARIS, FRANCEINFLUENCE2026

A little more Perrier. Still unmistakably Auteuil.

During Roland-Garros, Perrier took over Brasserie Auteuil for the third year running, with one simple idea: bring the codes of the tournament and the brand into the venue without ever compromising its identity.

A Parisian-bistro-style terrace, bar and restaurant transformed into a Hall of Fame, fan zone and an influencer lunch with a touch of clay-court spirit… Because Roland-Garros isn’t only experienced from the stands.

From idea
to execution,
seamlessly.

What if we imagined
what’s next, together?

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