Perrier
Concorde Stand at Roland Garros
Brand ExperienceStandPARIS, FRANCEINFLUENCE2026
Game, set and match… Place de la Concorde.
During Roland-Garros, Perrier took over the heart of Tribune Concorde, the tournament’s official fan zone right in the centre of Paris. Exact replicas of the umpire’s chair and players’ bench, interactive experiences and a life-size playground… everything had the unmistakable feel of the clay courts at Porte d’Auteuil.
And if you’re going to play champion, you might as well go all the way: recreating the iconic poses of the tournament’s biggest stars could even earn you tickets to the 2027 edition.
From idea
to execution,
seamlessly.

What if we imagined
what’s next, together?