Ride the City

All of Paris as our playground.

For the first edition of Ride the City, several hundred participants cruised through the capital with Starbucks and Pari Roller, on rollerblades, bikes, scooters and skateboards.

A mobile party float with Twiggy on the decks setting the pace throughout the ride, Starbucks stops to discover the new Fueled by Protein range… and Paris rolling by in the background.